What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of making your products and collections legible to AI assistants and AI search engines. Where traditional SEO helps Google understand web pages, GEO helps tools like ChatGPT, Perplexity and Claude understand your products, attributes and customer intent.

Instead of focusing on keywords alone, GEO focuses on structured meaning: product attributes, intent patterns, and how users actually describe what they want in natural language.

GEO vs Traditional SEO

SEO optimises for ranked web results. GEO optimises for conversational answers, product recommendations and AI-generated responses. A customer might ask:

• "Show me midi wrap dresses that work for a summer wedding under £150."
• "Find a non-stick frying pan that works on induction and is dishwasher-safe."

GEO ensures that your catalogue can be understood and surfaced in those AI-generated answers.

The Three GEO Tiers: Broad, Mid and Ultra

Geoffy organises product meaning into three tiers. You can think of them as layers of specificity:

• Broad – category-level intent such as "women's dresses" or "non-stick frying pans".
• Mid – category + one explicit attribute such as "midi wrap dresses" or "non-stick frying pans for induction hobs".
• Ultra – all known specifics such as brand, length, material, fit, use-case or audience.

This tiering matches how people search in conversational interfaces: they start broad, refine with attributes, then land on a very specific choice.

How Geoffy Implements GEO

Geoffy connects to your Shopify store, analyses your products and creates structured GEO Bundles for each one. Each bundle contains Broad, Mid and Ultra content designed for AI understanding, not just human copy.

This includes:

• Factual product attributes extracted from your existing data.
• Tiered search terms that reflect real customer intent.
• Structured content that can be exposed to AI via JSON-LD and app proxy landing pages.

White-Hat GEO: Compliance and Safety

GEO is only useful if it is trustworthy. Geoffy follows a strict white-hat policy so merchants and AI assistants can rely on the data:

• No hidden content – everything exposed to AI is visible to users.
• No cloaking – no separate "bot-only" content.
• No hallucinated attributes – product attributes come from your actual data, not guesses.
• Structured data parity – JSON-LD and AI-facing content match what shoppers can see.
• Privacy-respecting tracking – identity-based attribution instead of device fingerprinting.

Who GEO is For

GEO is designed for ecommerce brands who want their catalogue to be discoverable wherever their customers are asking questions. Today that means search engines and social. Increasingly, it also means AI assistants.

Geoffy focuses first on Shopify stores, with a roadmap towards broader platforms and direct AI assistant integrations.

Next Steps

If you want your products to be understood by AI assistants, GEO is the missing layer between your catalogue and the new generation of search. Geoffy automates this work for you.

Learn how Geoffy works or get in touch to see it in action.